Privacy policy
Last updated September 29, 2026
Maple Bay Financial Corp ("Maple Bay", "we", "us") is a Canadian life insurance agency. We respect your privacy and handle personal information in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy laws, and Canada's Anti-Spam Legislation (CASL). This policy explains what we collect through this website and quote form, why we collect it, and the choices you have.
Information we collect
Information you give us
When you request a quote, we collect your gender at birth, whether you have smoked tobacco in the last 12 months, your age, your province, your first and last name, your email address and your phone number. If you speak with an advisor or apply for coverage, we may collect additional information needed to assess your application, such as health, lifestyle and financial details.
Information collected automatically
When you visit this site, we and our service providers may collect technical information such as your IP address, device and browser type, pages viewed, the date and time of your visit, the website or ad that referred you, and campaign identifiers (for example UTM tags or ad click IDs). We collect this using cookies, pixels and similar technologies.
Why we collect it
- To prepare and send the life insurance quote you requested.
- To contact you by phone, email or text message about your quote and related insurance products.
- To determine which products and insurers may suit your needs and eligibility.
- To answer your questions and provide customer service.
- To measure and improve our website and advertising.
- To detect and prevent fraud and to meet our legal and regulatory obligations.
We collect only the information we need for these purposes.
Your consent
By submitting our quote form, you consent to Maple Bay collecting, using and disclosing your information as described in this policy, and to being contacted by phone, email or SMS by Maple Bay Financial. You may withdraw your consent at any time by replying STOP to a text message, using the unsubscribe link in any email, or contacting us using the details below. Withdrawing consent may limit our ability to provide a quote or service to you.
How we share information
Maple Bay does not sell your personal information. We share it only as needed for the purposes above, with:
- Our licensed advisors and staff who need it to serve you.
- Insurance companies, when you ask us to obtain a quote or submit an application on your behalf.
- Service providers who help us run our business, such as website hosting, customer relationship management, email, telephone and SMS providers. They are required to protect your information and use it only to provide services to us.
- Advertising and analytics platforms, such as Google and Meta, through cookies and pixels on this site, to measure and improve our advertising.
- Regulators, law enforcement or others when required or permitted by law.
Cookies and advertising
We use cookies and similar tools to understand how visitors use this site and to measure the results of our ads. You can block or delete cookies in your browser settings. You can learn more about interest-based advertising and opt out at youradchoices.ca, and manage Google ad settings at adssettings.google.com.
Where your information is stored
Some of our service providers may store or process information outside your province or outside Canada, including in the United States. When this happens, your information may be subject to the laws of that jurisdiction and may be accessible to its courts, law enforcement and national security authorities.
How long we keep it
We keep personal information only as long as needed for the purposes described here, or as required by law and insurance regulations. When it is no longer needed, we securely destroy or anonymize it.
How we protect it
We use reasonable administrative, physical and technical safeguards appropriate to the sensitivity of the information, including encryption, access controls and staff training. We limit access to those who need the information to serve you. No method of transmission or storage is completely secure, but we work to protect your information from loss, misuse and unauthorized access.
Your rights
You may ask to access the personal information we hold about you, ask us to correct it if it is inaccurate or incomplete, or withdraw your consent. We may need to verify your identity before responding. We will respond within the time required by law.
Contact our privacy officer
For privacy questions, requests or complaints, contact:
Privacy Officer
Maple Bay Financial Corp
33096 Whidden Avenue
Mission, BC V2V 2T2
Phone: 1-888-498-5288
Email: info@maplebay.ca
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca or 1-800-282-1376.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.